10 Most Frequently Asked Questions by New Amazon Sellers
Starting your Amazon business?
Feeling overwhelmed with all the info out there?
We get it.
At Listing Studios, we’ve helped hundreds of Amazon sellers (new and seasoned) bring their product listings to life - and along the way, we’ve answered a lot of questions.
So we pulled together the 10 most common ones we hear, and answered them for you right here in a way that’s simple, straight-to-the-point, and full of insider tips.
Let’s dive in 👇
1. How do I choose the right product to sell on Amazon?
Look for a product that solves a real problem and serves a specific group of people. Bonus points if there’s room to make it better - like upgrading the packaging, adding a bundle, or changing the design.
🧠 Use tools like Jungle Scout to dig into search volume and trends. But don’t forget the human side - talk to people, read reviews, and ask yourself: what would make someone choose YOUR version?
You can also take our fun quiz and see what e-commerce niche is perfect for you!
2. How much money do I need to start?
It depends, but most people start with at least $3,000–$5,000.
This covers product inventory, branding, photography, Amazon fees, and advertising.
Can you start with less?
Sure - but you’ll likely trade time for money and need to hustle a bit harder in the beginning.
Need a breakdown? Check out Amazon’s Seller University for free tutorials.
Want to quickly run your own numbers?
Use our free Amazon Profit Margin Calculator to estimate your costs and profit potential.
3. What’s the difference between FBA and FBM?
FBA (Fulfillment by Amazon) means Amazon stores, picks, packs, and ships your product. FBM (Fulfilled by Merchant) means you handle all the logistics.
FBA is more hands-off and often leads to higher sales, but comes with more fees. FBM gives you more control and lower overhead.
4. How do I get my listing to show up in search results?
Keywords. SEO. And scroll-stopping visuals.
Your title, bullets, and backend keywords all matter - but so do your product photos, infographics, and A+ Content.
Treat your listing like your storefront. If you wouldn’t walk into a store with blurry signage and a dark window, don’t make your customers do it either.
5. Do I need a trademark to sell on Amazon?
Not to get started. But if you plan to build a long-term brand, eventually, yes.
Having a registered trademark allows you to enroll in Amazon Brand Registry, which unlocks features like A+ Content, brand protection, and video uploads.
6. How do I find a supplier?
Most sellers start on Alibaba, but you can also use sourcing agents, directories, or industry trade shows.
Vet your supplier carefully - ask for samples, compare pricing, and don’t go with the first one that says “yes.”
7. What are the ongoing fees I should expect?
Amazon charges referral fees (typically 8%–15% of your sale), FBA fees (if you use it), and potential storage or advertising fees.
Keep a close eye on your margins - you’re not just selling a product, you’re running a business.
Want to quickly run your own numbers?
Use our free Amazon Profit Margin Calculator to estimate your costs and profit potential.
8. How long before I see profits?
For most sellers, it takes 3–6 months to break even or turn a profit.
If you're launching a new brand, those early months are usually about reinvesting in ads, inventory, and creatives.
Patience and strategy go a long way.
9. Can I sell internationally?
Absolutely. Amazon has marketplaces in Europe, Canada, Australia, and beyond.
You’ll need to handle international logistics, taxes, and compliance - but yes, global domination is totally on the table.
10. Is it too late to start selling on Amazon?
Nope. The market has matured, yes - but that also means buyers trust it more than ever.
The key now is standing out. If you can create a product that solves a problem, looks amazing, and connects with your customer, there’s still a ton of opportunity.
Final Thoughts
You don’t have to figure this out alone.
Whether you’re stuck in analysis paralysis or halfway through building your listing, our team at Listing Studios can help you bring your product to life - from photos and infographics to full listing builds.
We work with brands at every stage, and we’re here to help you stand out in a crowded marketplace.
👉 Or, grab our free guide: “E-Commerce Essentials: The Roadmap to Building a Successful Online Store”